DSM: implementation of product social metrics
When companies start with implementing product social metrics they might initiate first an (ad-hoc) case-study. A series of such studies might lead the company to a formalized stage when procedures and responsibilities within the organization are described and aligned with the relevant stakeholders. This stage is described in a case-study report by DSMCase studies, that can be downloaded here (or you can also watch this video presentation:
A natural step after the “formalize stage” is for the company to measure and set targets on product social metrics as part of the product portfolio. The development of the capabilities in four different stages is described in a capability maturity matrix, that was developed by the Roundtable members. The PSM- Capability Maturity Matrix is described in the Implementation Guide, that can be downloaded here and also a video describing the implementation process of product social metrics in a company can be viewed here: